A remarkable example of sustainable architecture and smart engineering, right in the heart of Scandinavia.
Sara Kulturhus
Details
Sara Kulturhus is a municipal culture house and hotel located in Skellefteå, just below the Arctic Circle in northern Sweden, and is one of the world’s tallest timber buildings, fully sourced with local timber wood.
Opened in 2021, it offers a unique amalgamation of culture, premium hotel accommodations, culinary experiences, and versatile event spaces.
Fjord Stockholm collaborated with SK to redefine its brand through a new identity system, capturing and amplifying Sara Lidman's spirit.
Opened in 2021, it offers a unique amalgamation of culture, premium hotel accommodations, culinary experiences, and versatile event spaces.
Fjord Stockholm collaborated with SK to redefine its brand through a new identity system, capturing and amplifying Sara Lidman's spirit.
Year
2021
2021
Type
Studio Work
Made at Fjord
Studio Work
Made at Fjord
Client
Cultural Institution
Cultural Institution
Role
Brand Strategy
Visual Identity
Art Direction
Brand Strategy
Visual Identity
Art Direction
Project Management
Karla Nykopp
Karla Nykopp
Motion Design
Camilo Cortes
Ilmari Lehtinen
Mads Bøtker
Camilo Cortes
Ilmari Lehtinen
Mads Bøtker
Sara Lidman
Sara Kulturhus pays homage to Sara Lidman, a renowned Swedish author and playwright. Sara made a significant impact on Swedish society, and even today, she continues to inspire writers and activists.
Photo by Cato Lein
Sara Kulturhus pays homage to Sara Lidman, a renowned Swedish author and playwright. Sara made a significant impact on Swedish society, and even today, she continues to inspire writers and activists.
Photo by Cato Lein
Symbol
The client wanted to retain the existing wordmark, so a flexible identity system was created using an abstraction of the letter "S" as the foundation.
The client wanted to retain the existing wordmark, so a flexible identity system was created using an abstraction of the letter "S" as the foundation.
Permutations
The symbol constantly changes and adapts, symbolizing how SK embraces diverse perspectives while remaining true to its core values. This versatility allows the symbol to host content in several ways, expanding its creative possibilities.
The symbol constantly changes and adapts, symbolizing how SK embraces diverse perspectives while remaining true to its core values. This versatility allows the symbol to host content in several ways, expanding its creative possibilities.
Color
The color palette draws inspiration from the surrounding nature, employing muted and earthy tones to harmonize with the symbol's dynamic essence.
The color palette draws inspiration from the surrounding nature, employing muted and earthy tones to harmonize with the symbol's dynamic essence.
Typeface
The typeface Canela adds emotion and elegance, reminiscent of a tree trunk's delicately carved extremities, subtly nodding to the building's primary material. Set in capitals on headlines, it conveys SK's messages with grace and confidence, while GT America, rooted in modernist heritage, is employed for supporting texts, providing reliability and neutrality.
The typeface Canela adds emotion and elegance, reminiscent of a tree trunk's delicately carved extremities, subtly nodding to the building's primary material. Set in capitals on headlines, it conveys SK's messages with grace and confidence, while GT America, rooted in modernist heritage, is employed for supporting texts, providing reliability and neutrality.
