Photo: Knu Kim

After studying marketing in Italy, Gio heeded the call for communication and design after moving to Madrid in 2009. He began his career in the advertising industry, working as an art director for DDB and JWT, two of the most prominent multinational advertising firms in the industry.

Over 15 years later, he's leading creative vision across digital design and brand identity at multinational design and innovation consultancies such as Fjord (now Accenture Song) first in Madrid and currently in Stockholm.

Influenced by avant-garde artistic movements of the early and mid-twentieth century, as well as the Bauhaus, Dutch and Swiss graphic design, his work is meant to be useful, elegant, and expressive.

Gio finds beauty in order, proportions, constraints and rules, but also believes in intuition and experimentation. To him, the balance between these elements is the recipe for memorable design solutions.

When he's not working, he reads — art, design, sociology, philosophy, nordic noir and dystopian science fiction; or makes — Gio spent years fronting Punk and Post-Punk acts, broke the grid through digital abstractions as UnvoluntaryMovement, and currently produces Deep/Ambient Techno under the pseudonym Formal Forward.

This lifelong immersion in how culture looks, sounds and feels is inseparable from how he thinks about brands, products and services.
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He currently lives and works in Vasastan, Stockholm.