Frinje Festival (2011—2017) stood out as the most groundbreaking performing arts festival in Madrid. Organized by Teatro Español, one of the oldest theaters in the world, and hosted at Matadero Madrid, the city's largest experimental art venue.
Frinje Festival
Gio Pandone
Selected work
2015/2023
Details
The festival played a pivotal role in shaping the cultural landscape of Madrid.In every edition, they collaborated with a different designer to reshape their visual image and to communicate the values of the festival through numerous mediums and starting from one brand constrain: the yellow color.
The result is a flexible system guided by an invisible, strict grid, that functionally adapts to each and every one of the city signage formats and conveys the spirit of an ever-evolving performing arts festival.
The result is a flexible system guided by an invisible, strict grid, that functionally adapts to each and every one of the city signage formats and conveys the spirit of an ever-evolving performing arts festival.
Year
2015
2015
Type
Personal Work
Personal Work
Client
Cultural Institution
Cultural Institution
Role
Visual Identity
Art Direction
Visual Identity
Art Direction
Copywriting
Héctor Fernández
Héctor Fernández
Front-end
David Bautista
David Bautista
Photography
Javier de Riaño Echanove
Javier de Riaño Echanove
Color
In each edition, Frinje Festival collaborated with a different designer to redefine its visual identity, using the yellow color as a consistent brand constraint. The outcome is a flexible system guided by an invisible yet strict grid. This system seamlessly adapts to various city signage formats while effectively conveying the dynamic spirit of an ever-evolving performing arts festival.
In each edition, Frinje Festival collaborated with a different designer to redefine its visual identity, using the yellow color as a consistent brand constraint. The outcome is a flexible system guided by an invisible yet strict grid. This system seamlessly adapts to various city signage formats while effectively conveying the dynamic spirit of an ever-evolving performing arts festival.
"J"
In the 2015 edition, a modification was introduced by replacing the 'g' with a 'j.' This change not only reflected the evolution of the event but also aligned with the typical Spanish pronunciation of the original word 'Fringe.' Additionally, a simple, geometric 'j' was created to serve as a background for the wordmark in certain applications."
In the 2015 edition, a modification was introduced by replacing the 'g' with a 'j.' This change not only reflected the evolution of the event but also aligned with the typical Spanish pronunciation of the original word 'Fringe.' Additionally, a simple, geometric 'j' was created to serve as a background for the wordmark in certain applications."
Typeface
Each letter of the word 'Frinje' was intentionally selected from a different typeface character, symbolizing the iconoclastic and multidisciplinary personality of the festival. When arranged rigorously on a grid, these diverse letters represented the juxtaposition of the festival's heterogeneous offerings and the solidity of its artistic expression. To pay homage to the look and feel of a play script, a sharp monospace font was chosen for the text, creating a connection between tradition and contemporaneity.
Each letter of the word 'Frinje' was intentionally selected from a different typeface character, symbolizing the iconoclastic and multidisciplinary personality of the festival. When arranged rigorously on a grid, these diverse letters represented the juxtaposition of the festival's heterogeneous offerings and the solidity of its artistic expression. To pay homage to the look and feel of a play script, a sharp monospace font was chosen for the text, creating a connection between tradition and contemporaneity.
