ISDI, from its birth until today, has built a unique value proposition in the world of digital education through its complete ecosystem. It has recently expanded its business globally including Mexico and the USA. Yet, due to the rapid growth and expansion, the current branding of ISDI does not meet the communication needs that this growth implies.
We were commissioned to redesign ISDI's most iconic master brochure as a starting point of a new visual language.
To understand ISDI, we conducted face to face interviews with several stakeholders, focusing on qualitative analysis. We interviewed key employees who have good knowledge of ISDI’s history, brand, and business. We also talked with a current student as well as an ex-alumni to understand the current brand experience of ISDI. We collected insights.
We also conducted a workshop to identify the existing attributes of ISDI, which became fundamentals to construct brand values and territories.
Under the vision of ISDI, we reframed its brand purpose and defined the brand values to create a clear design guideline, generating an organic and flexible visual language inspired by the digital universe.