Part stage, part lab — Play by Song is a public platform that positions Accenture Song as a thought leader at the intersection of creativity and technology, offering forward-thinking insights, emerging industry trends, and bold ideas that shape the future.
Play by Accenture Song
Details
Launched in 2024 by Accenture Song Nordics Play by Song has evolved into a series of themed events and a digital hub where experts gather to exchange ideas, gain insights, and spark innovation.
With its dynamic, reactive and interactive visual identity, Play seamlessly blends storytelling, technology, and creativity: A true expression of the creative-tech landscape.
With its dynamic, reactive and interactive visual identity, Play seamlessly blends storytelling, technology, and creativity: A true expression of the creative-tech landscape.
Year
2024 — Ongoing
Type
Studio Work
2x Red Dot Award '25
Type
Creative Direction
Visual Identity
Digital Design
Webflow Development
Design Direction
Hugo d'Alte
Motion Design
Ilmari Lehtinen
Recognition
iF Design Award '26
2x Red Dot Award '25
The Drum Awards '25
— Context
Founded in 2022, Accenture Song unites some of the world’s leading creative, design, and digital product agencies with leading creative technology, data and AI companies to form the world’s largest technology-driven creative group. As a relatively new brand operating across global markets and serving as Accenture’s creative arm — Accenture Song must strategically engage clients and effectively communicate its broad capabilities at the intersection of creativity and technology.
Founded in 2022, Accenture Song unites some of the world’s leading creative, design, and digital product agencies with leading creative technology, data and AI companies to form the world’s largest technology-driven creative group. As a relatively new brand operating across global markets and serving as Accenture’s creative arm — Accenture Song must strategically engage clients and effectively communicate its broad capabilities at the intersection of creativity and technology.
— Concept
The identity revolves around the multifaceted symbol of “play.” This symbol captures both the spirit of playful experimentation, the joy of exploration and discovery — and the act of starting a musical experience, as in pressing the “play” button on a device. The name also resonates with Accenture Song’s name. A “song,” as Accenture Song’s CEO David Droga explains, “is the most enduring, relevant form of communication and connection globally — it doesn’t have just one dimension.”
The identity revolves around the multifaceted symbol of “play.” This symbol captures both the spirit of playful experimentation, the joy of exploration and discovery — and the act of starting a musical experience, as in pressing the “play” button on a device. The name also resonates with Accenture Song’s name. A “song,” as Accenture Song’s CEO David Droga explains, “is the most enduring, relevant form of communication and connection globally — it doesn’t have just one dimension.”
— Results
Since its launch by Accenture Song Nordics, the platform has attracted significant interest within Accenture Song, with requests to expand into other regions, including Europe, Australia, and North America. There has also been a growing interest from both existing and potential clients in Accenture Song’s offering. This heightened attention has not only sparked deeper conversations around the value Song can deliver, but has also opened up new avenues for collaboration, innovation, and business opportunities.
Since its launch by Accenture Song Nordics, the platform has attracted significant interest within Accenture Song, with requests to expand into other regions, including Europe, Australia, and North America. There has also been a growing interest from both existing and potential clients in Accenture Song’s offering. This heightened attention has not only sparked deeper conversations around the value Song can deliver, but has also opened up new avenues for collaboration, innovation, and business opportunities.
— Impact
Play by Song has created a powerful channel for Accenture Song to articulate its offering from multiple perspectives, demonstrating not only the breadth of its capabilities but also the depth of its expertise. In doing so, Song has been able to show up as a thought leader – shaping conversations, influencing industry narratives, and reinforcing its position as a trusted partner for clients navigating change.
Play by Song has created a powerful channel for Accenture Song to articulate its offering from multiple perspectives, demonstrating not only the breadth of its capabilities but also the depth of its expertise. In doing so, Song has been able to show up as a thought leader – shaping conversations, influencing industry narratives, and reinforcing its position as a trusted partner for clients navigating change.
