Re—Union was tasked with developing a visual identity for Tucca, which emerged as a concept in 2016 with a distinct goal: to completely redefine the traditional beach towel concept.
Two Tucca towels connected
Tucca towel "Danai"
Tucca towel "Danai" and "Crassa"
Tucca towels "Konoh", "Berry", Dune" and "Swell"
"Connecting" two Tucca towels
Connectable With pins through little holes in each corner, Tucca towels fix to the sand, removing the discomfort caused by the wind blowing at your towel, and the sand spreading all over it. Besides, two or more Tucca towels can be put together connecting their designs.
Brand Guidelines: Specs
Brand Guidelines: Color
Color The color palette serves as a background for the product in different supports functionally, at the same time, they reflect Tucca's personality.
Brand Guidelines: Logotype
Logotype The logotype is made out of simple shape inspired by wood shape-matching toys, it also clearly reminds Tucca's pins design.
Website: How to use Tucaa page
Typography Typography conveys a bold attitude and playfulness.
Tucca towel "Florida"
After several workshops with Germán, Tucca’s owner, we defined the brand purpose as a new beach experience that allows us to design your space uniquely, and with comfort. Then, we defined Tucca’s brand personality values: playful, connectable, and standout. The visual identity it's inspired by the elements that surround Tucca: the sand, the sun, the sea, the sky.
These elements create a unique visual language that responds to Tucca’s purpose and values.
Year: 2018 Type: Personal work Made by Re—Union
Client: Beach towel brand Discipline: Brand Identity Digital Design
Design & Art Direction: Gio Pandone Paco Fernández Brand Strategy: Knu Kim