Tucca towel

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Re—Union was tasked with developing a visual identity for Tucca, which emerged as a concept in 2016 with a distinct goal: to completely redefine the traditional beach towel concept.

Two Tucca towels connected

Logotype

Tucca towel "Danai"

Tucca towel "Danai" and "Crassa"

Tucca towels "Konoh", "Berry", Dune" and "Swell"

"Connecting" two Tucca towels

Connectable‍
With pins through little holes in each corner, Tucca towels fix to the sand, removing the discomfort caused by the wind blowing at your towel, and the sand spreading all over it. Besides, two or more Tucca towels can be put together connecting their designs.

Packaging

Brand Guidelines: Specs

Brand Guidelines: Color

Color‍
The color palette serves as a background for the product in different supports functionally, at the same time, they reflect Tucca's personality.

Brand Guidelines: Logotype

Logotype‍
The logotype is made out of simple shape inspired by wood shape-matching toys, it also clearly reminds Tucca's pins design.

Webstie: Homepage

Website: How to use Tucaa page

Typography‍
Typography conveys a bold attitude and playfulness.

Business cards

Label

Tucca towel "Florida"

After several workshops with Germán, Tucca’s owner, we defined the brand purpose as a new beach experience that allows us to design your space uniquely, and with comfort. Then, we defined Tucca’s brand personality values: playful, connectable, and standout.
The visual identity it's inspired by the elements that surround Tucca: the sand, the sun, the sea, the sky.

These elements create a unique visual language that responds to Tucca’s purpose and values.

Info

Details

Year:
2018
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Type:
Personal work
Made by Re—Union

Client:
Beach towel brand
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Discipline:
Brand Identity
Digital Design

Design & Art Direction:
Gio Pandone
Paco Fernández
‍
Brand Strategy:
Knu Kim

Copywriting:
Carolina Piñero

Photography:
Dario Vázquez

Video:
Jaime Venegas

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