Tucca emerged as a concept in 2016 with a distinct goal: to completely redefine the traditional beach towel concept.
Tucca
Gio Pandone
Selected work
2015/2023
Details
Tucca towels are equipped with pins that secure them to the sand through small holes in each corner, preventing discomfort caused by wind and minimizing sand spread. Additionally, users can connect two or more Tucca towels by aligning their designs.
Re—Union was tasked with developing a visual identity for Tucca. We created an identity that it's inspired by the elements that surround Tucca: the sand, the sun, the sea, the sky. These elements create a unique visual language that responds to Tucca’s purpose and values.
Re—Union was tasked with developing a visual identity for Tucca. We created an identity that it's inspired by the elements that surround Tucca: the sand, the sun, the sea, the sky. These elements create a unique visual language that responds to Tucca’s purpose and values.
Year
2018
Type
Personal Work
Client
Lifestyle apparel
Role
Visual Identity
Art Direction
Website Design
Art Direction
Website Design
Co-design and Art Direction
Paco Fernández
Brand Strategy
Knu Kim
Copywriting
Carolina Piñero
Photography
Dario Vázquez
Video
Jaime Venegas
— Logotype
The logotype is crafted from simple shapes, drawing inspiration from wood shape-matching toys and distinctly echoing the design of Tucca's pins.
The logotype is crafted from simple shapes, drawing inspiration from wood shape-matching toys and distinctly echoing the design of Tucca's pins.
— Color
Color draws inspiration from the surroundings of a beach landscape — the sky, the sand, the sun, the nature — all coming together in a muted yet colorful palette that supports the brand across its touchpoints.
Color draws inspiration from the surroundings of a beach landscape — the sky, the sand, the sun, the nature — all coming together in a muted yet colorful palette that supports the brand across its touchpoints.
— Pin
With pins through little holes in each corner Tucca towels fix to the sand, removing the discomfort caused by the wind blowing at your towel, and the sand spreading all over it. Besides, two or more Tuccas can be put together connecting their designs.
With pins through little holes in each corner Tucca towels fix to the sand, removing the discomfort caused by the wind blowing at your towel, and the sand spreading all over it. Besides, two or more Tuccas can be put together connecting their designs.
